Snapp! rebrand and multi-brand strategy.

Creating an icon to define them all.

We were commissioned by Rocket Internet to visually consolidate their group of on-demand and e-commerce brands.

Following a series of new product launches and acquisitions, the Snapp! brand had become inconsistent and sometimes unrecognisable due to legacy branding.

We solved this with a unifying brand look and feel as well as the “!” icon. Snapp! hit 2 million rides a day post re-brand.

LOGO REDESIGN • TOOLKIT & GUIDELINES • BRAND GUIDELINES