Invygo is a first of its kind car-subscription app in the MENA region. Through a seamless digital experience, the app gives users the freedom to access cars with no long-term commitment, big deposits, maintenance costs, registration and insurance worries, and other painpoints that come with buying or renting a car. As a relatively new service in the region, Invygo lacked a clear and consistent visual identity and effective messaging framework.

Whilst maintaining its existing identity, we refreshed Invygo's wordmark and icon with a clean, modern and consistent approach, specifically in terms of color.

In order for Invygo to evolve from a commodity to a brand, we developed human-centric communication pillars that highlighted the brand's key consideration pillars - Freedom, Movement and Ease, and spoke to their corresponding user archetypes - The Practical, the Social Climber and The Explorer.