Freedom.

Invygo

Brand Refresh

The Challenge

Invygo is a first of its kind car-subscription app in the MENA region. Through a seamless digital experience, the app gives users the freedom to access cars with no long-term commitment, big deposits, maintenance costs, registration and insurance worries, and other painpoints that come with buying or renting a car. As a relatively new service in the region, Invygo lacked a clear and consistent visual identity and effective messaging framework.

Icon and Wordmark

Whilst maintaining its existing identity, we refreshed Invygo's wordmark and icon with a clean, modern and consistent approach, specifically in terms of color.

InvyBlue

The perfect shade of blue

InvyBlue

#159fcb

Black

#000000

White

#ffffff

Dark Grey

#75787b

Light Grey

#b1b3b3

Poppins & Almarai

The geometric sans serif typeface

A modern English and Arabic font for a modern brand

Freedom.
Freedom.
Freedom.

Messaging Framework

In order for Invygo to evolve from a commodity to a brand, we developed human-centric communication pillars that highlighted the brand's key consideration pillars - Freedom, Movement and Ease, and spoke to their corresponding user archetypes - The Practical, the Social Climber and The Explorer.

Freedom.

CONTACT

  • love@freedom.agency
  • +971 52 976 7444

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