A New Wave
The graphic devices and the brand refresh
Kairen makes swimshorts from recycled plastic. With Italian lifestyle at the core, Kairen strives to preserve the beauty of ocean and nature. “Kai” = Ocean, “Ren” = Pure, Clean. Ocean plastic pollution is an ever-growing concern, and at Kairen, sustainability is the core of the propositi on. Inspired by the glamorous, classical style of the Southern coast of Italy from the 60s & 70s, Kairen brings an elegant launch collection made with 100% recycled plastics.
The new kairen wave symbol has been redrawn. The rounded corners has been eliminated for a bolder symbol that resonate with the male target audience. The construct of the wave cleaned up, simplified and aligned. These changes has been made without removing the main character of the wave and its quirkiness.