Freedom.

Kairen

Brand Refresh

A New Wave

The graphic devices and the brand refresh

Kairen makes swimshorts from recycled plastic. With Italian lifestyle at the core, Kairen strives to preserve the beauty of ocean and nature. “Kai” = Ocean, “Ren” = Pure, Clean. Ocean plastic pollution is an ever-growing concern, and at Kairen, sustainability is the core of the propositi on. Inspired by the glamorous, classical style of the Southern coast of Italy from the 60s & 70s, Kairen brings an elegant launch collection made with 100% recycled plastics.


The new kairen wave symbol has been redrawn. The rounded corners has been eliminated for a bolder symbol that resonate with the male target audience. The construct of the wave cleaned up, simplified and aligned. These changes has been made without removing the main character of the wave and its quirkiness.

Water & Sun

ocean

#2060a1

sky

#5c95cf

periwinkle

#b2b2eb

tangerine

#f38946

sherbert

#f7b961

sun

#f5d30e

Finding symbolism in the flag device

Inspired by Italy

Freedom.

CONTACT

  • love@freedom.agency
  • +971 52 976 7444

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