Freedom.

Muse

Brand identity

Redefining the Loyalty Programme.

Experience-led, and ready for the digital world.

Middle Eastern luxury retailer, Chalhoub Group’s new-age, experiences-led loyalty programme. 
We were commissioned by the group to name, and create a brand identity that would encapsulate the ambition of the group. 
Supporting its retail network in the UAE, Kuwait and Saudi Arabia.

Muse
Muse

Colour’s as rich as the brands they will accent.

Colour’s as rich as the brands they will accent.

It’s about the color

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Opulets

Tuscan Sun

#f4c55c

Spiced Pink

#f4d3d6

Russet

#51312d

Monochromatic's

Midnight Black

#382f2d

Dove Grey

#d9d8d6

White Smoke

#e5e1e6

Metallics

Peach Pearl

#ffb4ab

Champagne Gold

#f3bd48

Rose Copper

#ca6d4f

Electrics

Electric Red

#ea0029

Azure Blue

#1226aa

Malchite Green

#34d87f

Tiers

Scarlett Blush

#c10230

Cerulean

#36b0c9

India Ink

#244b5a

The Hologram

Creating a device that is inspired by reflection.

Freedom.

CONTACT

  • love@freedom.agency
  • +971 52 976 7444

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