Freedom.

Snapp!

Re-brand & Multi-brand Strategy

Creating an Icon

to define them all

We were commissioned by Rocket Internet to visually consolidate their group of on-demand and e-commerce brands. Following a series of new product launches and acquisitions, the Snapp! brand had become inconsistent and sometimes unrecognisable due to legacy branding. We solved this with a unifying brand look and feel as well as the “!” icon. 

Snapp! hits 2 million rides a day post re-brand >

Snapp!
Snapp! Arabic

Vibrancy, everywhere!

Colours to catch the eye across the landscape.

Snapp! Brand

#06df70

+10%

#1ff989

+10%

#22a958

Snapp! Brand

#ff4232

-10%

#ff7165

+10%

#fe1400

Snapp! Brand

#2446f5

-10%

#556ff7

+10%

#0a2cdc

Snapp! Pink

#ea0b8b

-10%

#f534a2

+10%

#b90a6e

Snapp! Gold

#fd9602

-10%

#fc9c1f

+10%

#ca7802

Choosing Futura

for Snapp!

Futura is contemporary and elegant, it looks great in large size copy in various formats and applications, online and offline.

Ff

Futura Light
Futura Book
Futura Heavy
Futura Bold
Freedom.

CONTACT

  • love@freedom.agency
  • +971 52 976 7444

CURRENT PLAYLIST

INFO