A brand lift for Artiserie, artisanal crèmerie for plant-based gelato.

A homegrown UAE plant-based gelato company, Artiserie, was looking to uplift their brand’s look and feel. The existing brand did not reflect the brand’s elegance, high-end pricing, big growth curve or future ambitions. We were commissioned us to completely revisit it, with one exception - there must be an elephant in the logo.

Elephants were deeply tied to the brand’s origin story, constant inspiration and the brand owner wanted to pay homage to her own Indian culture, history and roots. Several workshops and tissue sessions resulted in the birth of the “Eleplant”. A simple and elegant logo that combined the plant-based nature of the product with the inspiration behind the brand.

LOGO • BRAND PACKAGING • TOOLKIT & GUIDELINES • SOCIAL AND WEB CONTENT •