A brand created by Palestinians, for the world.

Reel Palestine is an annual film festival in the UAE bringing Palestinian stories in the artistic form of independent and alternative cinema. Reel Palestine came to us with the desire to reinvent their brand to match their big dreams of building international awareness and gain long-term investors.

We curated an an all-Palestine creative team to work on this project and create a brand that was personal and infused with the soul and spirit of the stories Reel Palestine wanted to tell.

A deeply personal logo and color palette.

The result was a contemporary logo blending the visual graphic of cinema chevrons, the medium of their main storytelling, and the historic font used in the 1940’s one mil Palestinian coin.

The colors of the brand also deeply inspired by Palestine itself; the orange representing the famous Jaffa oranges, green to capture the olive trees cultivated across Palestine for thousands of years, purple to capture the elegant embroidery found in local tapestry and the blue to capture the essence of the Mediterranean Sea surrounding Palestine.

LOGO REDESIGN • TOOLKIT & GUIDELINES • BRAND CONTENT

Our work on Reel Palestine was done pro bono because we strongly believe in the cause.