A department store gets it’s own own visual identity.

Tryano is a department store that curates luxury bags, shoes, clothing, jewelry, and beauty products. They were facing an issue where they were lacking their own unique visual identity, and found themselves constantly borrowing identities of the brands they stocked. When they created any content, still or video, their content looked generic and like every other fashion brand.

A visit to their store revealed that the most striking part of the brand story were the triangles that were present across the stores. So we created a structured approach to bringing these triangles to life across all their communication and supporting them in creating content that was distinctly Tryano. The new brand refresh now not only forms a part of their visual identity in photography and videography, but is also a visual thread that runs through their store, print work and packing.

BRAND DEVELOPMENT • VIDEOGRAPHY • PHOTOGRPAHY • BRAND TOOLKIT & GUIDELINES • SOCIAL CONTENT